CONTEST RULES

• The contest is open to alumni of the University of the Fraser Valley, University College of the Fraser Valley or Fraser Valley College.
• Artwork must be in the possession of the artist at the time of the contest; it cannot be a piece of artwork that has been previously sold or is otherwise unavailable for exclusive use by the UFV Alumni Association during the 2025 Alumni Wine season.
• Submissions must adhere to the criteria listed in the “Submission Criteria” (listed below).
• Submissions which meet the criteria outlined below will be eligible for selection for an additional two years.
• Artist agrees to allow UFV to crop digital images of the selected artwork should this be necessary for designing the wine label.
• All submissions will be reviewed, and the winner will be selected by the UFV Alumni Association.

SUBMISSION CRITERIA

• Artists must submit two (2) different pieces of artwork to be featured on the front labels of the wine bottles, one for the white wine and the other for the red wine.
• Submissions must be original pieces of artwork. The submission may include any artwork that can be digitally reproduced – digital reproductions of paintings, photography, sculpture and digital artwork. Each digital submission should consider that the image will be rendered onto a wine label with a portrait orientation. Please see the UFV Alumni Association website for the previous year’s labels.
• Art generated using a machine learning model or generative AI will not be accepted. Generative AI may be used as inspiration, but the final artwork must be original to the creator.
• The wine labels are designed and created by UFV’s designers; therefore, submissions should not contain any text or label information.
• Artists must submit a brief description for each artwork (50 – 70 words per piece).
• Artists must submit a brief biography to be included on the back wine label (70 – 90 words). The biography must confirm the artist’s year and program of graduation. UFV retains the right to edit the biography for final production.